For several years I've had the privilege of working with kaupapa Māori health and social services provider Tui Ora. As a freelance contractor, under the direction of their Tuakana Te Rāngai Whakapapa (Communications Manager) and working with Strategy Collective, I delivered Tui Ora its new brand. A significant part of this project was a complete overhaul of www.tuiora.co.nz — transforming it from being clinical and formal to welcoming and whānau-focused. As well as leading the website development team I copy wrote the entire site.