WRITE WORDS
for the right words
GET THE COPYWRITING YOU NEED TO SUCCEED
Write Words creates the right words to connect you with your customer, and your customers with you.
With 20-plus years experience in editorial and commercial copywriting – across all mediums and with some of New Zealand’s most recognised brands and businesses – I deliver the right content, on time, within budget and without hassle.
From creating attention grabbing copy for your website, marketing material or corporate communications, through to engaging your target audience in meaningful, ongoing dialogue in online or real world environments (via social media, email or direct marketing), Write Words works with you to make sure the right people hear the right messages about your business or organisation.
Write Words - copywriting, issues management, media training, social media and SEO expertise, Communications and Marketing strategy and Freelance copywriter
Write Words - copywriting, issues management, media training, social media and SEO expertise, Communications and Marketing strategy and Freelance copywriter
COPYWRITING
SERVICES
Need a new website written? Some slick brochures or point-of-sale for the team? Want a copywriter for your annual report?
Write Words takes care of all your copywriting needs. I am a professional copywriter who will work with you to create great content so your marketing collateral gets read and gets results.
Write Words - copywriting, issues management, media training, social media and SEO expertise, Communications and Marketing strategy and Freelance copywriter
Write Words - copywriting, issues management, media training, social media and SEO expertise, Communications and Marketing strategy and Freelance copywriter
ISSUES MANAGEMENT
Working in a high risk industry? Need to manage your public image or talk to the media? Has the proverbial hit the fan?
Write Words has experience handling Issues Management and media training for high-profile NZ companies. Get the right advice and assistance when the media come calling in a crisis.
Write Words - copywriting, issues management, media training, social media and SEO expertise, Communications and Marketing strategy and Freelance copywriter
Write Words - copywriting, issues management, media training, social media and SEO expertise, Communications and Marketing strategy and Freelance copywriter
COMMS STRATEGY & IMPLEMENTATION
Unsure about your marketing & comms direction? Need a part-time copywriter? Want Social Media or SEO help?
Get an expert in-house communications professional without the cost. Write Words can set your comms strategy and upskill team members, or communicate with customers on your behalf.
Write Words - copywriting, issues management, media training, social media and SEO expertise, Communications and Marketing strategy and Freelance copywriter
Write Words - copywriting, issues management, media training, social media and SEO expertise, Communications and Marketing strategy and Freelance copywriter
AGENCY
FREELANCING
Got a glut of work & need a reliable, skilled freelance copywriter? Want specific industry or comms expertise?
Write Words works as a hired gun – a freelance copywriter who will play by your rules, integrating into your team and delivering great written content your clients will love, on time, within budget
ABOUT WRITE WORDS
Write Words is the copywriting pseudonym of Michelle Cruickshank – a newspaper and magazine feature writer who works as a commercial copywriter. Michelle has created a vast array of written content for many of New Zealand's most well-known companies, brands, advertising & marketing agencies and print media including:
Honda NZ, Restaurant Brands NZ (KFC and Pizza Hut), Fosters NZ (Penfolds, Matua Valley Wines, Wolf Blass, Crown Lager, VB and Appletiser), Pfizer (Purell, Listerine & Sudafed), Telecom Gen-i (now Spark) and other specialist IT companies including Simpl NZ, Teradata NCR and IBM Partner brands, NZ Dairy Foods ( Fresh ‘n Fruity, CalciYum, Chesdale and Ornell), Kelly Tarltons, Agatha Paris, Professional Public Relations, GeneratorBates, Sugar, Creative Circle, She/More Magazine, Fashion Quarterly, Sunday Star Times and other Fairfax/stuff publications, TVNZ and Pavement Magazine.
Michelle currently enjoys the charms of provincial life in New Plymouth with her two daughters and pet Schnauzer.
